Cookie Policy
Last updated: January 2026
What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about user behaviour and preferences.
alphaluxis uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and deliver personalised content and advertisements. This cookie policy explains what cookies we use, why we use them, and how you can manage your cookie preferences.
Why We Use Cookies
We use cookies for several important purposes:
- Essential functionality: To enable basic website features and ensure proper operation
- Performance analysis: To understand how visitors interact with our website and identify areas for improvement
- Personalisation: To remember your preferences and provide a customised experience
- Marketing and advertising: To deliver relevant advertisements and measure campaign effectiveness
- Security: To protect against fraudulent activity and maintain website security
Types of Cookies We Use
Necessary Cookies
These cookies are essential for the proper functioning of our website. They enable basic features such as page navigation, access to secure areas, and form submissions. Our website cannot function properly without these cookies, and they cannot be disabled.
Analytics Cookies
Analytics cookies help us understand how visitors use our website by collecting and reporting information anonymously. We use Google Analytics to gather insights about website traffic, user behaviour, and performance metrics. This information helps us improve our website and services.
Functional Cookies
Functional cookies enable enhanced functionality and personalisation features. They remember your preferences, such as language settings, region selection, and customisation options, to provide a more personalised experience during future visits.
Marketing and Advertising Cookies
Marketing cookies are used to track visitors across websites and deliver targeted advertisements. We use Google Ads and other advertising platforms to show relevant advertisements based on your interests and browsing behaviour. These cookies also help us measure the effectiveness of our advertising campaigns.
Cookie Details
The following table provides detailed information about the specific cookies we use:
Third-Party Cookies
Some cookies on our website are set by third-party services that we use to enhance functionality and analyse website performance:
Google Analytics
We use Google Analytics to collect anonymous information about how visitors use our website. This service sets cookies to help us understand user behaviour, popular content, and website performance. Google Analytics data is processed in accordance with Google's privacy policy.
Google Ads
Google Ads cookies enable us to show relevant advertisements to users who have visited our website and measure the effectiveness of our advertising campaigns. These cookies may track users across different websites to deliver personalised advertisements.
Google Fonts
We use Google Fonts to display custom typography on our website. Google may set cookies to optimise font delivery and performance, though these are typically minimal and do not track personal information.
Google Consent Mode v2
We implement Google Consent Mode v2 to respect your cookie preferences and ensure compliance with privacy regulations. This technology adjusts how Google services behave based on your consent choices:
- When you accept marketing cookies, Google Analytics and Google Ads function with full tracking capabilities
- When you reject marketing cookies, these services operate in a privacy-enhanced mode with limited data collection
- Your consent preferences are automatically communicated to Google services
- We can still measure website performance whilst respecting your privacy choices
Managing Your Cookie Preferences
You have several options for managing cookies on our website:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept all cookies for full website functionality
- Reject non-essential cookies whilst keeping necessary ones
- Customise your preferences by selecting specific cookie categories
Browser Settings
You can also control cookies through your browser settings:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and site data
Please note that disabling certain cookies may affect website functionality and your user experience.
Opt-Out Options
For specific third-party services, you can opt out directly:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads: Google Ad Settings
- General advertising: Your Online Choices
Session vs Persistent Cookies
We use both session and persistent cookies:
- Session cookies: Temporary cookies that are deleted when you close your browser. These enable basic website functionality during your visit.
- Persistent cookies: Remain on your device for a specified period or until manually deleted. These remember your preferences between visits.
Updates to This Policy
We may update this cookie policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any significant changes by posting the updated policy on our website and updating the "Last updated" date.
We recommend reviewing this policy periodically to stay informed about how we use cookies and protect your privacy.
Contact Us
If you have any questions about our use of cookies or this cookie policy, please contact us:
alphaluxis AS
Landemærket 89
5097 Odense
Southern Denmark
Email: privacy@alphaluxis.world
Phone: +45 33258227
For privacy-related enquiries, you can also contact us at privacy@alphaluxis.world.