Privacy Policy

Last updated: January 2026

Data Controller Information

This privacy policy explains how alphaluxis AS ("we", "us", "our") collects, uses, and protects your personal information when you use our website and services. alphaluxis AS is the data controller responsible for your personal data under the General Data Protection Regulation (GDPR).

Company Details:
alphaluxis AS
Landemærket 89, 5097 Odense, Southern Denmark
Registration Number: CVR56428937
Email: privacy@alphaluxis.world

Data We Collect

We collect various types of personal data to provide and improve our restaurant kitchen analytics services. The data we collect includes information you provide directly to us and information we gather automatically when you use our website and services.

Information You Provide

  • Contact information (name, email address, phone number)
  • Company information (restaurant name, business details)
  • Communication preferences and enquiry details
  • Account information for our analytics platform
  • Payment and billing information

Information We Collect Automatically

  • Website usage data (pages visited, time spent, navigation patterns)
  • Device information (browser type, operating system, IP address)
  • Analytics data through cookies and tracking technologies
  • Performance metrics from our analytics platform usage

How We Use Your Information

We use your personal data for legitimate business purposes and with your consent where required. How we use your information depends on the services you use and your relationship with alphaluxis.

Service Provision

  • Providing restaurant kitchen analytics services
  • Processing service requests and consultations
  • Customer support and technical assistance
  • Platform maintenance and improvements

Communication

  • Responding to enquiries and service requests
  • Sending important service updates and notifications
  • Providing technical support and guidance
  • Marketing communications (with your consent)

Legal and Business Operations

  • Compliance with legal obligations and regulations
  • Protection of our rights and interests
  • Business analysis and service improvement
  • Fraud prevention and security measures

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

  • Contractual necessity: To provide our analytics services and fulfil our contractual obligations
  • Legitimate interests: For business operations, service improvement, and customer support
  • Consent: For marketing communications and non-essential cookies
  • Legal compliance: To meet regulatory and legal requirements

Data Sharing and Disclosure

We do not sell your personal data to third parties. We may share your information in the following circumstances:

  • With service providers who assist in delivering our services
  • For legal compliance or to protect our rights and interests
  • In connection with business transfers or acquisitions
  • With your explicit consent for specific purposes

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations. Our data retention periods vary depending on the type of information and our relationship with you.

  • Contact enquiries: Retained for 3 years after last contact
  • Customer account data: Retained for the duration of the service relationship plus 7 years for legal compliance
  • Marketing data: Retained until you withdraw consent or for 3 years of inactivity
  • Website analytics: Anonymised data retained for statistical purposes

Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal data:

  • Right of access: Request copies of your personal data
  • Right to rectification: Request correction of inaccurate data
  • Right to erasure: Request deletion of your personal data
  • Right to restrict processing: Limit how we use your data
  • Right to data portability: Receive your data in a structured format
  • Right to object: Object to processing based on legitimate interests
  • Right to withdraw consent: Withdraw consent for specific processing activities

To exercise any of these rights, please contact us using the contact information provided below.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, including:

  • Adequacy decisions by the European Commission
  • Standard contractual clauses approved by the European Commission
  • Other legally recognised transfer mechanisms

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Access controls and authentication mechanisms
  • Regular security assessments and updates
  • Staff training on data protection practices

Children's Privacy

Our services are not directed at individuals under the age of 16, and we do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without appropriate consent, we will take steps to delete such information.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Us

If you have any questions about this privacy policy or our data protection practices, or if you wish to exercise your rights, please contact us:

Privacy Contact:
Email: privacy@alphaluxis.world
Phone: +45 33258227
Address: alphaluxis AS, Landemærket 89, 5097 Odense, Southern Denmark

You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you believe we have not handled your personal data in accordance with applicable data protection laws.